Labubu Hype Sends Pop Mart Profits Soaring: Global Toy Boom Hits New Heights
| Lexie Han — Toy Business Correspondent & Brand Str
Chinese designer toy brand Pop Mart has made global headlines, reporting a staggering surge in profits—more than 350% growth in the first half of 2025. This meteoric rise comes as the company’s flagship product, the quirky Labubu blind boxes, captures global attention from collectors, influencers, and celebrities alike.
Pop Mart attributes the spike to skyrocketing international sales, cost management, and the viral popularity of Labubu dolls—jagged-toothed characters that blend kawaii with dark fantasy. In the US alone, Labubu sales have exploded, driven by pop culture endorsements and an aggressive retail expansion.
From over 2,000 vending machines worldwide to record-breaking resale auctions, the brand’s momentum is undeniable. Its Hong Kong-listed stock has surged nearly 600% over the past year, fueled by partnerships with IP giants like Coca-Cola and One Piece, and a near-legendary online fan base.
As demand grows, so do counterfeits. Authorities recently seized over 46,000 fake Labubu units. With rare figures reselling for hundreds—and even a life-size version selling for $150,000—Pop Mart is no longer just a toy company; it’s a global collectible empire.